In Pictures: Dodge Commercial Takes Over Bay Farm Bridge Sunday

When they eventually made it across the  Sunday, drivers could clearly see the car that had caused their delay: a spotless, shiny black Dodge Charger.

But this was no case of careless driving or an accident backing up the roads leading to the bridge — the car in question was the star of a commercial.

The production, which began early Sunday morning and lasted until 2 p.m., closed one southbound lane on the bridge, and caused greater delays when the shoot called for the drawbridge to be raised.

Some drivers sat in their cars for as long as 15 minutes watching the drawbridge go up and down repeatedly.