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Shopping Starts at Midnight on Black Friday

Kohl's, Old Navy will open at 12 a.m. on the Friday after Thanksgiving

Black Friday will deserve its name in Alameda this year — department store and , both in the , will kick off the traditional start to the holiday shopping season with midnight openings on Nov. 25, the day after Thanksgiving.

Kohl's will remain open for 24 hours straight, according to a store employee, while Old Navy will close its doors at 11 p.m.

Also at South Shore, will open at 5 a.m. and at 6 a.m., store staff said.

Santa Claus, though, will let his reindeer snooze through the night. He arrives at South Shore at 11:30 a.m. Friday. A tree lighting ceremony is planned for 6:30 p.m. Starbucks will provide warm drinks for both events, and Peter's Kettle Corn will be popping fresh corn during the day.

At South Shore's , customers who paint anything between 10 a.m. and 3 p.m. will receive a free heart dish.

Last year, hundreds of shopper braved the cold and lined up for the Black Friday midnight opening at Old Navy. Kohl's opened at 3 a.m. and Bed, Bath and Beyond at 4 a.m.

For more about the trend toward midnight openings by major retail stores, see this article in the Mercury News.

Kimberlee MacVicar November 24, 2011 at 05:14 PM
In support of retail employees, boycott shopping at these stores during these "graveyard" hours. If the store is opening at midnight, it means the employees have to be there at 10 or 11 p.m. on Thanksgiving and legally can be scheduled for another shift only 8 hours after their middle of the night shift. Yep, they could legally be scheduled for two shifts on Black Friday. If we show up at midnight, the store owners won't even close next year like Kohl's and Wal-Mart. Support the workers and stay home until a more reasonable time like 10 a.m. when store normally open at other times of the year. Thank you.
Jeff Mark November 24, 2011 at 07:37 PM
I don't quite understand how not shopping during these crazy hours will support the employees (they have to work whether we're there or not), but I don't need an excuse to avoid these so-called "specials"; they're nuts. And so, in my opinion, are the people who fall for these manipulative marketing tactics. How many clips will we see on the news Friday of mobs of crazed bargain hunters rushing through Wal-Mart doors? Really. Are the couple of bucks you might save by shopping at midnight tonight worth the stress, the bruises, the hassle, the inevitable rude jerk? I think not.
Kimberlee MacVicar November 24, 2011 at 11:59 PM
If we show up in the middle of the night to shop, these box stores will be encouraged to open earlier and earlier the following year and beyond to a point they won't even close on Thanksgiving. More of these stores are opening on Thursday this time because of the turnout of shoppers the previous year. So If we stay away and don't shop at say midnight or 2 a.m. and they actually lose money paying employees to be there with minimal shoppers to cover the wages, the stores won't try it again the following year or at least scale back when they open. Many stores have reported that the "only" reason they are opening earlier than the previous year was to get the shoppers to their store first and "stay competitive." If we show up this year, for example, at midnight it's highly likely that next year the bulk of these stores won't even close next Thanksgiving and we'll start talking about Black Thursday. I agree the deals can't be worth getting trampled over. But I do believe if we stay away until at least the break of dawn, shopper by shopper, we can show these greedy mega stores we're not supporting that practice. Of course, a much better Black Friday alternative is to wait until daytime and shop at one of our locally-owned stores instead. =) My two cents. I'm not shopping on Friday.
Jeff Mark November 25, 2011 at 03:15 AM
I was thinking about going over to Kohl's later tonight just to see what kind of people actually take advantage (if that's the word) of these hours.
Lanie Anderson-Barrett November 25, 2011 at 05:41 PM
During these difficult times, employees should be happy to even a have a job and to get the opportunity to work more hours. Wanna keep these stores open and these employees still working? Spend money in these stores. Times are hard and everyone is trying to save money any way they can, be it shopping in the wee hours of the morning. Really want to occupy Wall Street? Then shop at small independent merchants. Want to support Alameda? Then keep your money on the island.

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