Inspired by national support local movements such as Project 3/50, Independent We Stand and Cash Mobs, high school sweethearts Marc and Mari aspire to unite the East Bay communities into creating a long-term shift from spending at national chains to supporting local businesses. We created our Shift Local blog to challenge and engage others and ourselves in developing a collaborative environment where East Bay residents and local businesses can partner up to build strong local economies.
One of of the ways to get involved in enriching the East Bay is through participating in a cash mob. A cash mob is like a flash mob but instead of gathering together to dance, individuals gather to spend their cash to support a mom and pop shop. The general idea is to encourage people to go into independent and locally owned businesses and spend their money, en masse, to give the business owner a little bit of economic stimulus.
Shift Local helped organized Cash Mob San Lorenzo in March and now we are helping organize Cash Mob Alameda. “Cash Mob” an independent and locally-owned Alameda business on Sunday, May 20 from 4 p.m. to 5 p.m. Cash Mob organizers chose Croll’s Pizza at 705 Central Ave. because of the owner’s commitment to buy local. Croll’s Pizza uses “all-natural and locally sourced” ingredients in their pizza and serves beer from local breweries.